What is an Upward Spiral?

BlueSpiralUpwardIn September, 2011, Starbucks CEO Howard Schultz wrote in his Letter to America, “Yours is the voice that can help ignite the contagious upward spiral of confidence that our country desperately needs.” He continued,“We must be catalysts for change… waiting for Washington to act is not a plan of action.”

Why is the CEO of a major public corporation asking everyday citizens to help shift the country’s cultural climate? And what does he mean by an “upward spiral”? Read more