Deliver on your Brand Promises
by translating your value proposition into simple, repeatable action at the front line
Companies that deliver on their promises turn their customers into champions; yet it takes hard work to translate into action on the ground.
We help you deliver on your brand promises by translating your value-proposition into “simple rules” & repeatable behaviors, that engage your employees & evolve over time.
7% increase in cash flow
results from every one point increase
in customer satisfaction.
Source: Fornell et al, 2006
CLARIFY YOUR BRAND PROMISE
High-engagement sessions with leaders, employees & customers to understand what commitments are needed to differentiate your firm & how those translate into day to day actions at the front line. Assess readiness to deliver.
RECOGNIZE & DEVELOP BRAND AMBASSADORS
Train-the-trainer program to help managers & internal champions interpret customer & employee data & initiate the right level of action to improve results. Phased introduction of skill-building tools & activities.
TRANSLATE YOUR BRAND PROMISE INTO DAY-TO-DAY OPERATIONS
Review & support to ensure brand promises are reflected in key role expectations, systems & tools, measurements & feedback, communications & operational reviews. Integration into tools & dashboards, as needed.
RE-ENERGIZE YOUR BRAND AFTER PERIODS OF “DRIFT”
Online diagnostic & interviews to understand areas of “drift” in delivering on your brand promise. Customized strategies for renewing engagement & execution.
Meet Elizabeth Doty
Elizabeth is the founder of Leadership Momentum, and a 2016 Top Thought Leader in Trust. She and her colleagues work closely with clients to translate their missions, values, strategies and brand promises into actionable commitments and behavior.
Let’s discuss your most important commitments.
STRATEGIC OBJECTIVES • MISSION AND VALUES • BRAND PROMISES
No sales pitch, guaranteed.
